SMART PLAYER FOCUS ON VOOPLAYER HOW TO

SMART PLAYER FOCUS ON VOOPLAYER HOW TO

With these three questions answered, you’ll know not only who your target audience is, but how to reach them, as well.

Where your target audience hangs out - this will inform how you distribute your video.

What the purpose of your video is - this will be where they fall within the marketing funnel.

Who your product or service is for - this will be your buyer’s persona.

To finalize your audience strategy, just make sure you have the following figured out:

With your buyer’s persona mapped out, you’ll know exactly who your target audience is. The people you want to buy your product are also the people you want to reach with your video. The key is developing your buyer’s persona. You can also create a video to delight those who have already purchased from you, or an internal video to help motivate your team or recruit new employees. If you’re close to closing the sale and need to nurture your prospects, you’ll want to create a decision stage video. If you want to engage your audience, you’ll want a consideration stage video. If you want to attract a new set of customers to your brand, you’ll want to create an awareness stage video. Present your prospect with proof of customer satisfaction and prove why your product or service should be chosen over your competition.

Decision: The solution has almost been found and you want to remain top of mind.They’re researching, asking for recommendations, watching product reviews, and trying to find cost-effective solutions. Consideration: The viewer is now considering how he or she will solve the problem they’re faced with.Videos in this stage should attract users and introduce your brand to a new audience. Awareness: Here, a challenge or opportunity is defined and the viewer realizes they have a problem.You will have to decide which stage of the video marketing funnel is the most important to the target audience. Here are the details on how to execute each step Understand Your Target Audience And Set Video GoalsĪll successful videos must start with research – who are you targeting? What type of content tends to resonate with them, and what channels are they most likely to be on? There’s little point in making great video content and paying to have it play on websites your audience doesn’t visit.Īnd most importantly, what goals are you trying to reach with a particular video? It’s important to spend time gathering consumer insights before launching your video because these are the insights that’ll inform the type of videos you produce and how much money you’ll spend on making them Understand your target audience and set video goals.So getting this In place, noting it down and finalizing It should be step one of your video creation process.īefore we dive into the specifics, here’s an overview of the steps. Your video marketing strategy will ultimately be what guides you - your budget, your timelines, content planning, your production processes, your conversion metrics, and more.

A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success.

Smart player focus on vooplayer